One of my favourite things about being a shop owner is meeting so many talented British artists, designers, and makers. We are approached periodically throughout each year by British entrepreneurs who are launching product lines they’ve developed in their homes or who are looking for new markets to introduce their collections to. In June 2024 I was approached by a lovely woman, Michelle Fiedler, who was visiting friends in Shrewsbury. She noticed we sold a large variety of greeting cards and wondered if I would be interested in seeing her collections of cards.
The following week I received her catalogue and some beautiful samples of her designs which are all printed here in the UK. By August that year we had taken delivery of our first order consisting of three of her collections of blank birthday cards. What I like about these specific collections is that one of them focuses on those milestone birthdays for women and men. The milestone birthday range is designed with party balloons and streamers for all the major milestone birthdays: 10, 13, 18, 21, etc. This year Michelle expanded the range of ages for this collection to include 65, 75, 85, 90, 95, and 100 so when we replenished our stocks at the beginning of the year, we added those to our order because we know how hard it can be for our customers to find cards for those specific ages.
Another collection of birthday cards focuses on the special relationships in our lives. It’s called the Candy Stripe collection. There is a range of relations for women and men, such as husband, wife, mum, dad, grandma, grandad, son, daughter, and more. This is a more understated range using pastel colours to create a softer, more subtle design.
My favourite collection of birthday cards from Michelle is her Leopard Love collection. It’s a bright, cheerful, and fun multi-coloured leopard print design like you’ve never seen before. The leopard spots are in the shape of hearts, and they are multiple colours that coordinate perfectly with the neon pink colour scheme the collection has. This collection is specifically designed for the women in your life with cards for Sister, Daughter, Daughter-in-law, Glamma, Bestie, Cousin, and more.
Now that I have had a chance to upload all of these fantastic new birthday cards from this very talented British designer, I hope you are able to find the perfect blank birthday card for loved ones as you shop her collection.