Our Story

As many of you may know, White Orchard was originally opened in September 2011 by an amazing woman, Amanda. Just as all of you grew to love her so have we. What she created with White Orchard is truly special and we work hard every day to honour that. It was under her management when Jennifer first fell in love with White Orchard as a customer during the Christmas holidays in 2014 while she was visiting Shropshire. What happened from there can only be explained as fate. 

Upon learning she had spent nearly £100 on her first visit to White Orchard George knew she would not soon forget about her new favourite shop!  For the next 4 years Jennifer visited White Orchard every time she was in Shrewsbury Town Centre. While shopping there with some birthday money one day and choosing Christmas gifts for her mom, Jennifer learned the business was for sale. What George did not know was that for the rest of the day and evening all Jennifer could think about was whether this could be her opportunity to make a personal dream of hers come true. 

Never one to slow down, Jennifer always talked of retirement as the opportunity to do something she always wanted to do instead of what she had to do to help support her family. Her dream was to open a unique, one-of-a-kind gift shop filled with all her favourite things: women’s accessories, amazing gifts for all kinds of people and occasions and beautiful cards, gift bags, and gift wrap.

With George firmly by her side, supporting her every move that dream became a reality in February 2019. Since then, Jennifer has worked to cultivate relationships with White Orchard's loyal customers, listening to what they are asking for and developing strong relationships with suppliers to help her meet those requests. She has also carefully procured new suppliers to help develop White Orchard’s offerings to what they are today and is always paying close attention to what is on the market that she knows her customers will love. 

Jennifer is committed to maintaining the uniqueness White Orchard has become synonymous with since it first opened. She and George are devoted to providing the best possible customer service and shopping experience to all who enter their door. Together, Jennifer and George have ensured White Orchard continues to thrive all these years later, growing at every turn without ever losing sight of the most important parts of their business: exceptional service, honesty, and good value for money for our customers.